Tuesday, May 20, 2008

How to Write Powerful Sales Headlines that increase your sales threefold!

In today topic, i going to touch on method on writing powerful headlines for your product so that it can convert your leads into potential buyer! As i am going to move into ebay business soon therefore i believe the preparation work that i have done for my new business will be a good material to share with my readers! So do make good use of this little piece of information that i have gathered! So the thing goes like this.. For most sales-driven website, a powerful headlines are like the attention grabber. The headlines that you created must be able to grab your visitor attention and want to explore your website more. The moment you fail to do so, chances you might lose your potential customers! Headlines are so important that a research shown that a change in headline can increase a website's sale by 714%.
So which kind of headlines are considered powerful one? A powerful headlines must be able to GRAB your visitor's ATTENTION and present the MOST important BENEFIT you are going to offer them. Following are some examples of great headlines:
  • How I made $23209 in a year by selling other people product.
  • How to double or even triple your income by keeping your current jobs
  • The 6 easy steps to start your own online business from scratch

As you can see, every single one of these headlines are able to grab your visitors attention and make them curious and want to read further on the benefit that you are going to deliver. On the other hand following are examples of common headlines that do not bring in sales:

  • Learning the Richard's Way
  • Michael's Store
  • Is Worrying Robbing You of the good things in life?

The problem with first one is that it does not even mention what is the benefits all about, furthermore who will know who is Richard unless he is some big shot like warren buffet! The second headlines is the most common mistakes that people made by putting their own name as the headlines. Most visitors do not care what is your name and what you sell if you cannot deliver benefit to them.

So how do you write a great headlines that do the job? The secret here is not to re-invent the whell but to model the winning sentence structures that are bolded. Take "How I made $23209 in a year by selling other people product" as example, this formula is starting with How..." this can applied to virtually any product. So do think about some headlines using all the winning formula example above for your website.

"This is my life, i want to live it the way i want it!" -Annonymous